Essential for all companies, digital marketing is here to stay and revolutionize the entire market, sharing its prominence with the traditional one. In this sense,
The more types of digital marketing you use, the more opportunities you have to reach your potential clients. When you think about this path to
I’m pretty sure you’ve heard of Influence Marketing. If by chance, you haven’t heard, you will certainly be familiar with the term “influencers.” In today’s
Brands constitute an element of differentiation and gain more importance in a contemporary society marked by the saturation of markets resulting from growing globalization and
Digital Marketing consists of a set of market strategies carried out online to attract new business, convert a visitor into potential customers and develop a
Upselling and cross-selling are two customer-focused sales growth strategies that seek to enhance your shopping experience. In this article, we will explore the differences between
The world of Marketing is full of different concepts, some being more common sense than others. In today’s article, I introduce you to the concept
Marketing has been changing and the main driver is the change in consumer buying behavior itself. In the past, marketing worked in masses, unlike today,
What are Leads? According to the Priberam Dictionary (a Portuguese online dictionary), the word lead can mean the protagonist role (for example, in a movie)
2020 has been a challenging year for everyone. Our day-to-day lives have changed dramatically, and we all suffer from these changes. However, this has boosted the
